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MARKETING COMMUNICATIONS

Marketing communications is an overused set of words that clouds the real meaning. Marketing communications starts with understanding the customer you are going to communicate with. Communications request that you know what the other likes, wants, feels, needs and experiences when they look at your product. Marketing communications should develop brand awareness, communicate about product attributes and benefits that are valued by your customer. Marketing communications defines the strategy that should brand your entire message, communications, graphics, photos, and more.