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The key to every brand is telling the right emotional and influential story. We remember stories better than we do facts or benefits. A story is something we can relate to, support and be a part of. It’s the story of a brand that creates advocates. It’s the purpose why you do business and how you changes the world. Today, people want to work for companies who change the world and make a real difference. Without a story you are just a product. Do you save lives? Do you help people live longer and better? Do you provide an experience that no one else can? Do you make a better world one person at a time? Your story is the heart of your brand and should help you build a love group of customers.