Category
Art Direction, Branding, Consumer Research, Logo Design, Retail Design, Style Guide
About This Project

Casper’s Classics

Project Scope: Consumer Research, Taste Testing, Brand Design, Photography, Packaging Design, Art Direction

Campers Ice Cream wanted to feature a top of the line ice cream that would have only the finest ingredients. The kind of indulgent treat that you would take home and enjoy by yourself or with special friends. This and the Fat Boys line sell in retailers all over the United States. This packaging was designed to put across a luxury feel that would compete with top of the line gourmet ice creams.

 

Client: Casper’s Ice Cream
URL: fatboyicecream.com