Category
Advertising, Branding, Collateral Design, Consumer Research, Logo Design, Signage, Stationery system, Style Guide
About This Project

Central Bank

September 5, 2013

Project Scope: Research, Branding, Style Guide, Signage, Corporate Materials, Logo Design

Central Bank needed a facelift on their old logo, so they developed something new. However, their customers felt that it was the wrong move- and gave the company this feedback. We were brought in to solve the issue, and we did so by refining the old logo instead of changing it altogether. We swapped the brown color used in their logo for fresher, more modern alternatives, and changed their typeface for something more appropriate. This resulted in a powerful logo that would satisfy their established customers as well as attract new ones. We then extended the new brand to signage and materials.

 

Client: Central Bank
URL: centralbankutah.com