August 24, 2013
Project Scope: Packaging Design, Branding, Website, Logo Redesign, Taste Testing, Design Elements
Creminelli is bringing the world generations of traditional artisan salami through their carefully crafted products. They wanted to take their five year old brand to the next level by developing a new look that would appeal to new customers without alienating established ones. RED conducted love group interviews to get insights into their current brand, followed by research into what their target market was looking for. This led to identifying valuable new brand concepts that were tested on consumers to see what spoke to them best. RED created a new website along with a myriad of communications materials, and a style guide that was used to bring the brand to Point of Sales.