Project Scope: Packaging
Crev is a new brand of extraordinary truffle bars. Breaking into the national market meant that it needed a new look that would appeal to a national audience. RED set out to design a brand, name, and package that would communicate the emotional experience of tasting these delicious truffles. The name of each flavor is boldly displayed on the packaging with large font and beautiful graphics. The design that RED developed was put on a shelf shipper so that it would draw a customer’s eyes to the counter.