Category
Branding, Collateral Design, Consumer Research, Logo Design, Packaging, Style Guide
About This Project

FatBoy

Product Scope: Research, Branding, Logo Refresh, photography, Packaging, Collateral

FatBoy hired REDKOR to create a new look for their brand and packaging that would give them more shelf presence while maintaining brand equity. We delivered on this by using mouthwatering high-quality photos that would draw the customer’s eye and make them crave the product. REDKOR conducted research to see which design elements had the biggest impact, and then created packaging and communication materials that would boost FatBoy’s bottom line.

 

Client: Casper’s Ice Cream
URL: fatboysicecream.com