Product Scope: Packaging, Research, Website, Branding
Shelf Reliance needed branding for their bulk food line of products that would help them stand out and communicate their distinct advantages. RED created a name, graphic system, and tagline that made the products easy to identify and categorize, but also spoke to the emotional reasons people do food storage. The messaging and pictures used on the packaging helped customers to see the value of regular use, and the bold pictures made it easy for customers to quickly understand what the product was just by looking at it. The packaging was designed to be easily read from Shelf Reliance’s storage racks.
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