STEVE CRANE National Sales Manager Our experience working with RED was fantastic! [Their] team is a very professional organization that knows how to research and design. We could not be more pleased with our packaging and logo redesign. We are also very impressed with the surveys and research which [the RED] team gathered to get inside the head of the typical consumer to determine preferences. [Their] design team has outdone themselves with creative ideas and fantastic designs. We are very excited about the finished products, and our early indicators show that the new look packages are being accepted very well at retail. We believe that this acceptance will lead to continued FatBoy sales success. I highly recommend RED as a professional organization that will help grow sales and the bottom line. They are the best research and design organization I have ever worked with!

MARIA CUMMAUDO Marketing Reliability and quality of design and services. Willingness and flexibility to meet customer’s needs. Great team of people who truly care.

ERNIE BRAY Managing Member I have been working with the principals at RED for over ten years, encompassing numerous projects for multiple companies. I am consistently amazed at their ability to take the abstract and undefined thoughts, ideas, and concepts from the minds of company executives, customers, and market research and form them into cohesive, comprehensive, and highly effective media and marketing strategies.   Every time the result has been “that’s exactly what I had in mind”; even though most often, it’s never possible to fully articulate your thoughts or ideas. RED’s depth and breadth of experience in research discovery, design, and well-honed, proven processes has never failed to deliver the amazing results I have now come to expect. Over the years I have recommended RED to many other companies and all have experienced the same results and everyone thanked me for referring them to RED.

GREG BISHOP Marketing RED is without a doubt the best logo creation company I have ever worked with. They truly are interested in making sure that we are satisfied and not just getting their check. If you need a trademark logo, you can’t go wrong with RED.

Jace Jergensen Senior VP Marketing “… our retailers want third party research. …with RED as a third party research house… we’re able to give them some independent, credible data that they can rely on. And the history has proven that that data has been spot on.” “RED’s research has been instrumental in helping us define what out consumers really want.” “…through RED we’ve gone out and talked to the consumer and know exactly what they want and designed to their perspective.” “… in the past we’ve relied on outside agencies to help develop our packaging and we’ve relied on their opinions or we’ve relied on our own opinions to make a decision… with RED we have the insight to what our consumers really want.” “… as a result of… insight from RED… we have finally earned the business of our biggest retail partner and that’s exciting!”

PRESTON RICHARDS Director of Product Marketing I have loved my experience with RED.

MIKE TORRES Vice President, Owner Manuel’s Fine Foods has been working with RED since 2006. We find that they are honest, dependable and willing to respond to our needs. It has been our good fortune to come across this professional design company. RED helped us update the design for our Laurie’s Buffalo Gourmet line of products which, in the beginning, was just a concept with a few sketches on paper. Not having the expertise of a professional design team, we were producing and marketing these products ourselves. Since assigning the project to RED, our original packaging has changed dramatically and has far exceeded our expectations. RED has increased our overall consumer appeal with a professional look that would rival some Fortune 500 businesses. We would highly recommend RED to anyone who may be considering them for their packaging design needs. We feel confident in their abilities to upgrade and redesign packaging. We are also confident in their ability to take your new projects or current packaging to the next level. We have enjoyed working with their professional staff and we will continue to use RED for all of our design needs.

JASON BUDGE Owner We’ve turned to RED many times over the years to help guide our marketing decisions and strengthen our brand. Their insight, creative design, and consumer-based research has helped us formulate a more strategic marketing plan, and we’ve seen excellent results from their work. Our partnership with RED has been a very worthwhile investment, and the impact of their work has had an extensive shelf life with our business.

BROOKE GOODRICH Product Manager RED was responsive to our needs, kept us informed of the process, met our deadlines and worked to exceed our expectations.

PAIGE ATKIN Director of Marketing It’s always a pleasure to do business with RED. Not only do they provide outstanding and innovative artwork, but their customer service is unbeatable. I’m never worried about telling them exactly what my needs are regardless of how small the issue. They listen, and they respond.

RICK MAW CEO Utah.com hired RED to help us with refining our brand and applying it in a new website design. We have been very pleased with our new look and appreciate the many meetings and changes that it took to get it just right. RED’s creative team was very good at creating a look for the audience and business objectives we wanted to reach. Thanks RED!

SHAD SLAUGHTER President We have a fantastic product but had not been able to visually communicate the experience the customer should expect. RED worked with us to develop a brand and package that would draw the customer’s attention and be consistent with the quality of our chocolate.

MITCH LORD Director of Marketing We have loved working with RED and have been very satisfied with the insights we’ve gained through their research and discovery steps. By taking research to the exact demographic for our brand and packaging projects, we’ve been able to see significant market share gains with key accounts. We have also experienced strong increases in our on-shelf velocity. By knowing what our customers are thinking, we can provide them with the key communications they are looking for in our products and brands. If you wish to build your brand and sales, we recommend RED.

STEVE HIRCHAK Marketing Director at Career Step “We have used RED’s research and branding in almost every area of our business internally and externally. The research has directed how we created our website, brochures, posters, videos and more. When we hire new employees, one of the first things they learn is the emotional mapping and research results from RED. The research and design RED provided is critical to our success.”

PROVO CITY

DON LEHNHOF VP Creative Services The RED group helped us sort out a very sticky design dilemma with regard to our company’s brand. New associates in our company wanted an update to our corporate identity, but longtime salespeople and staff members were opposed to any and all changes. RED’s thorough research process helped us to identify the strong and weak elements of our brand and also the degree of change that the majority of people would accept. The end result was a fresh, new look based on research facts, not a designer’s whim or an edict from top management. The research-based process also gave us a positive story to tell to the few still resistant to any change.

STEVE OSTLER Marketing We were looking for a complete marketing overhaul. Right from the beginning RED understood the importance of good market and consumer research to creating a powerful marketing message. They worked with us to understand our market, our company, our goals, and who we are. Then they created and managed a survey that helped us focus on work that would make a difference. I highly recommend RED to anyone.

PAUL REED Director of Marketing RED has given me great service, great quality design work, and their research methods made our consumer studies fast, meaningful, and very beneficial in the process. Their staff has been very focused on delivering to me what I’ve asked for, but not afraid to counsel me when their expertise has led them to believe I was headed in a wrong direction. Their presentation and persuasion skills are excellent, making my job easy when it came time to sell the project to my superiors. I will use RED in the future and would recommend them to anyone.

STEVE TOBER CEO “One of the… real beauties of working with RED is that as we developed our messaging… we were able to talk to our customers in a very emotional way.I think we stayed at that level too often, and we needed to raise ourselves and raise our level to talk to our customers on an emotional level. As that’s happened, I think “…one of the benefits isn’t just what we’re seeing resonate externally, with our customers, we’re seeing that resonate internally with our employee base [as well].” “…when we engaged with RED [in] the research process, we all had our own opinions about who we are as a company and how we message to our… customers, but the fact of the matter is, we don’t know what we don’t know.“ “…the fact of the matter is, we don’t know what we don’t know.“ “It was much more important as we engaged in this process with RED to really understand how our customers, both potential and existing, viewed us, versus us trying to surmise what we really thought of our own selves.” “I would not call RED a design agency per se, they really do so much more than providing us a unique design or a logo.” “RED really engages with us on a very scientific level, if you will, to understand our value proposition, our messaging and the content we want to provide both internally and externally.”

NOAM TEMKIN VP of Sales and Marketing A lot of companies out there promise “partnerships” and disappoint, but Mike and the RED team deliver on their promise. RED helped us take our marketing collateral to a level we could not achieve alone. The final product was not only aesthetically current and relevant in substance, but also provided results for our company. I look forward to working on future projects with RED.

JASON BUDGE CO-Founder “RED… bring[s] a whole new dimension to the project.” “…we wanted to accomplish A, and they’ve given us A and B and C and D.” We’ve gotten some incredible new pieces, new concepts, new messages. I mean, we’ll sit around a table and we’ll start talking about this project we have, and all of the sudden, when we’re finished, we have three or four new ideas we want to go pursue because of what’s come out of that meeting. So, they’re very creative, “… the team is very ingenuitive… they’re, brilliant. They really get marketing.” “They really understand how to take a company, brand and image and feel, and blow it up.” “… if someone was out looking for a good designer, there’s a lot of good designers. If you wanted to really find the whole package… then RED’s the company to go with.” “RED has provided so much value to our company I can’t even quantify or qualify how much they’ve added since we started with them. “ “With their research, they’ve helped us identify really who our customer base is and it’s helped us to get more targeted marketing to those people specifically.” “…the research also helped us to realize there are certain demographics that we should be marketing to that don’t really fit our product niche.” “… there is a lot of value that comes from the whole research process and identifying who to market to and who not to.” “… they have been invaluable for our business.” “We absolutely love our partnership with RED and I’d recommend them to anybody.“ “They’ve really been able to help us get into the minds of our consumers and understand what our consumers want.” “We’ll sometimes have these strong opinions as an executive team or a marketing team and we feel like we have a direction, but then we go and let RED dive into the minds and wills of our consumers and find out it’s quite different than what we thought we wanted.” “…the fact that RED incorporates this really valuable and imperative aspect of consumer research to help guide the design has been really beneficial for our company.” “RED has helped us understand that there is a much deeper purpose behind design.” “We didn’t know before working with RED that there was anything besides just having a nice looking document, having a nice looking label or brochure.” “…they really… help you have a different perspective.” “…if you’re really trying to… get those emotions of your people, tied to your product, you need to understand what they’re feeling, what they’re thinking.” And so their research process really targets that. It“[research] helps us to get in to that emotional need… that consumers have and understand how we can meet that need through proper design, through proper marketing, through proper messaging.” “…they spend a lot of time trying to understand our vision for the project and…we feel they’re bought in.” “We feel like they really care about where we’re going.” “…they really helped us to form our brand… as a young company, to have kind of a presence where we looked official, looked legitimate. “ And one of the first projects we had RED do was help us develop a label for our products. And so “…they… brought a level of expertise that we were unfamiliar with because we didn’t have that in house. It was great!” “It was really refreshing to have such high quality people and designers.”So they came in and really presented a theme, two or three different themes for this label. And one of those we fell in love with and that really became the essence of our food line and really who we are today. “RED has been tremendously instrumental in helping us really create a brand… that has helped us to grow to where we are today.”

JAY WRIGHT Director of Marketing RED has been an excellent resource that has helped us get consumer packaged goods and concepts sold into Walmart. Their research gives us great consumer behavior insight that allows us to present solid data supporting the packaging design/direction we take with our brands.

STEVE TOBER CEO “One of the… real beauties of working with RED is that as we developed our messaging… we were able to talk to our customers in a very emotional way.I think we stayed at that level too often, and we needed to raise ourselves and raise our level to talk to our customers on an emotional level. As that’s happened, I think “…one of the benefits isn’t just what we’re seeing resonate externally, with our customers, we’re seeing that resonate internally with our employee base [as well].” “…when we engaged with RED [in] the research process, we all had our own opinions about who we are as a company and how we message to our… customers, but the fact of the matter is, we don’t know what we don’t know.“ “…the fact of the matter is, we don’t know what we don’t know.“ “It was much more important as we engaged in this process with RED to really understand how our customers, both potential and existing, viewed us, versus us trying to surmise what we really thought of our own selves.” “I would not call RED a design agency per se, they really do so much more than providing us a unique design or a logo.” “RED really engages with us on a very scientific level, if you will, to understand our value proposition, our messaging and the content we want to provide both internally and externally.”

NATHAN JARVIS Director of Marketing and Merchandising Recently, Deseret Book began the process of better defining and refreshing the Deseret Book brand. One of the biggest challenges and opportunities we faced was the fact that the Deseret Book brand has over 150 years of tradition and history behind it. We knew we needed to update the Deseret Book brand experience in order to be compelling and relevant to today’s consumers, and we agonized over how to do this while staying true to our heritage. One thing we knew for sure—this was a move we needed to make. We needed a brand that spoke to our existing consumers but would also excite a younger market to want to become part of the Deseret Book experience. We knew we needed a strong strategic partner to help us in this huge endeavor. After reviewing a number of options, we chose to work with RED on this project. Their proven track record of taking brands (many of them long-existing brands), conducting and analyzing consumer research, and re-packaging the brand experience for improved results spoke for itself. As they worked with us, RED was able to examine existing research and administer new research to define the attributes, benefits, emotions, and values that drove our customers. From the findings of this research, RED developed a series of fresh brand concepts and sub branding along with important secondary logos and taglines that were tested with our customers. RED extended the mood and tone of the brand design and developed a new corporate style guide covering all aspects, such as corporate materials, signage, web, uniforms, and store interiors. This guide has been critical as we extend the brand to new store interiors and exteriors. We were very pleased with RED’s process and feel that we have a new brand that accomplished the nearly impossible tasks of being anchored in our heritage and being inviting to today’s customer as well.