Project Scope: Website Curecrete’s Ashford Formula is an industry standard for the treatment of concrete floors, and has made them the national leader in their market. As they were becoming a world distributor, they needed to communicate the strength of their product without losing the equity of the brand they had established, and so they turned to RED. RED helped Curecrete develop a new brand identity for the company, which was extended to all brochures, mailers, corporate materials, client communications, and exterior colors and signage. RED further helped Curecrete develop their brand by producing a DVD that educated their customers on the unique science that goes into the Ashford Formula.
Client: Curecrete Corp.