Project Scope: Packaging Design, Logo Redesign, Catalog Redesign
Emergency Essentials is a long time leader in the food storage market, but let their branding and imaging get away from them. Because of this, they lost some valuable ground in their industry. Their products have improved greatly over time, but their packaging failed to communicate this and failed to garner consumer interest. They hired Kor Creative to breathe new life into the look of their product and to design something that communicated the better taste, longer shelf life, and better value that their product brought to their customers. Our aim was to design packaging that customers would enjoy, and not be embarrassed to display in their pantry.
Client: Emergency Essentials