Project Scope: Consumer Research, Advertising Concepts, Billboards, Brand Concept Guide
Grand America was looking for solutions to invite and attract locals to the hotel. We conducted research to define opportunities on how to better appeal to the local audience and see what might be keeping them from coming. Once the research was done we put the finding into a concept style guide that showed a possible campaign that might attract more locals and help them to see the magic of The Grand America Hotel.
Client: Grand America