August 23, 2013
Project Scope: Brand Strategy for all Associate Companies, Logo Redesign, Interior Office Design, Exterior Signage, Interior Signage, Corporate Style Guide to Govern all Web Graphics, On-Air Graphics and Set Design
KSL came to our friend Jeff Simpson to help them make some difficult cultural and corporate decisions about their company. Jeff Simpson had recently done something similar with Deseret book, and was ready to lend a hand with this complete company over haul. Jeff reorganized their team to handle the necessary branding changes while he worked on internal issues. He helped them create a more consistent brand family that was updated enough to draw in new customers while retaining enough of its heritage so as not to alienate older customers.