Project Scope: Packaging, Branding, POP

Our understanding of how to translate key consumer insights from our research into powerful design is what led to a successful entry to the market for Manuel’s Fine Foods new product: Laurie’s Buffalo Chips. We created an appetizing packaging that combines thematic earth tones with dramatic graphics to make something special that really stands out on store shelves. The fun design even won an AIGA award! 

Client: Manuel’s Fine Food’s