Project Scope: Research/Campaigns
Despite great food, The Tahitian Noni Cafe was having a hard time bringing in new customers. The problem was an old, difficult to read logo and a disconnect between the food and experience they were serving, and the overall mood of the restaurant. RED was brought in to help improve their image and create a more cohesive brand for the restaurant. We achieved this by swapping out their old color palette, bringing in more playful imagery, and designing a new logo that was easier to understand. The change has turned sales around for the company, and was an incredible success! They’ll be extending this branding to all of their restaurants worldwide.
Client: Motu’s Island Grill