Project Scope: Packaging/Branding
Norbest has been in the business of turkey marketing for over 70 years and is one of the top firms in the industry. But a changing customer base had hurt their sales, so they reached out to RED to help them refresh their brand. RED helped them research relevant demographics and how the market was changing and was able to use these valuable insights to identify the problem and create a solution. New packaging was developed to appeal to their target markets, and these designs were extended throughout the product line and used in marketing campaigns. This branding refresh has done a lot for the success of the company and has helped their bottom line.