Project Scope: Branding, Campaigns
Parentlink knows that better communication between schools and their students’ homes leads to better parent involvement and higher student success. Because of this, they’ve been working with schools for 18 years to improve this kind of communication. RED was hired by the company to improve their branding and focus it more towards their goal of a growing relationship with parents. RED did this by creating a new logo that inspired trust, and using it throughout the company’s branding materials and website. They also redesigned the company’s office.