Project Scope: Research/ Campaigns
Powell a small city in Wyoming, has been working on a project for years to bring a fiber-optic broadband network to their businesses and residents. This type of project would help facilitate economic growth, and would create new opportunities for their residents. As they were nearing the end of the project, they needed promotional materials to help spread the word and get their community engaged in the new public infrastructure. They hired RED to create a campaign for Powellink that focused on how the fiber-optic network would benefit the community and families living in the city. The campaign has been an enormous success.