Project Scope: Campaigns
Printing Resource hired RED during a time of upheaval for their company- they were in the middle of expanding their press capabilities while making sure they kept their product quality up to snuff. RED was brought in to help with the design of the company’s promotional materials. Printing Resource wanting a campaign that would express who they are and what they do, as well as their product quality and first class customer service. The look that we created for them was full of brilliant, yet natural colors and striking imagery. We expressed the friendliness and quality of the company through a simple logo with catchy tag lines. The new branding brought great success to Printing Resource, and even to RED, as we have received recognition for the system we developed in PRINT’s 2005 Regional Design Annual.
Client: Printing Resource