Project Scope: Branding Strategy for all of the City’s Entities, Logo Redesign, Styleguide
RED’s research provided some important insights and direction for the city of Provo, and KOR was able to translate these into visual representations of the city’s brand. KOR incorporated thoughts and feelings about the city that had been collected by the Mayor and his team, and designed a family of logos all based upon a central theme of using the central O in Provo. Each logo was designed to reflect the department they represented, while the overarching theme tied them all together.
Client: Provo City