Project Scope: Branding Sun contacted us to do some important research into their customer base and help them develop an improved product design to appeal to their customers.
Using RED’s i-Interview tool, we were able to get some key insights into their target demographic. We tested different symbols, colors, and fragrances to develop a design that we were confident in, and then we tested those final concepts on consumers in specific locations. The resulting brand and messaging effectively and quickly communicate the advantages of their product and stand out amongst the competition.
Client: Hush Chemical Corporation
URL: sundetergent.com