The year was 2001. We had been in the design business for 5 years, and our process looked much like what you see at most agencies today: talk to the client, create art, present choices, and let the client make a guess as to what might work with their target market. Sometimes, this approach worked. Most of the time? It was like throwing spaghetti at a wall to see what would stick. 

That winter, we were presenting 3 new design concepts to a particular client. Without data to back up any of our recommendations, the different decision-makers were left to their own devices regarding the direction of their product line. The heated discussion escalated into a full-blown fight, and for our safety, security escorted us out of the building.

There had to be a better way!

After that client, we teamed up with research scientists Gary Rhodes and David Whitlark from Brigham Young University. They helped us craft our customized research process that we still use today. Finally, we were able to give our clients branding recommendations based on concrete customer data instead of shooting in the dark!

Unfortunately, most design agencies today are still operating on that old model. They offer irrelevant branding advice, waste valuable marketing dollars on unproven strategies, and turn board rooms into potential boxing rings. If you’re ready for something better, reach out to REDKOR today.