articles

10 things to understand when branding a city.

Your city brand is much more than a logo. It is everything that defines you. Your brand is the single most important investment you can make in your business, and your city is a business.  Some of those who work with the city see it as a non-profit organization, but in reality, that’s not true.…

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7 tips to better understand your customer’s profile

Products are made in a factory, but brands are created in the mind. WALTER LANDOR  | Acclaimed Designer & Branding Pioneer  Successful businesses know that before anything else we must understand what our audience thinks.  We need to know which attributes of our products they love the most and which order.  We need to know the…

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4 reasons it is important to brand your photography. 

  “I think that emotional content is an image’s most important element, regardless of the photographic technique.” ANNE GEDDES | Photography  One of the most important ways we communicate the emotions of our brand is through the visuals and photography we use. When our audience see other people achieving what they see as success, it’s…

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5 Things Every Successful Brand Must Have

REDKOR Brands has been helping companies create impactful brands for nearly 25 years. In helping with 500+ brands, we’ve learned a thing or two about what makes for a successful brand. We’ve pulled together a list of the 5 things every successful brand must have—and it’s ever evolving.   #1: Consistency – A consistent look, message, and…

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A 5 minute Brand Checkup

The fact that this past year has been full of pivots is old news at this point, but it doesn’t change the fact that many business owners, C-level execs, and marketing teams have had to simply make the most of what they have and adapt as needed, whether due to the pandemic, the economy, or…

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5 Branding Lessons We’ve Learned Over 400+ Brands.

One of the best parts of working in branding is the opportunity to meet a variety of people and hear their thoughts on effective marketing and branding.  Today, we wanted to share with you the top lessons we’ve learned over building 500+ brands and see what your experiences have been, too. Here are our top…

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Branding Mistakes We’ve Seen Way Too Often

 At REDKOR Brands, we’ve been helping companies build lasting brands for 24+ years… and in that time we’ve seen certain fundamental branding mistakes made over and over again.  We’ve done a round-up of these mistakes for you so you can make sure your brand isn’t guilty of them too. If you want the best ROI…

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What Makes a Good Retail Packaging Design

There are hundreds of brand design firms out there, so what makes us, at REKOR, any different? REKOR gets to the core essence of a project through qualitative research with your stakeholders and customers before, during, and after the project. Small details make a huge difference in that first look a customer takes at your…

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Brand Strategy

One of the biggest problems in brand strategy is making it simple enough and emotional enough that everyone from your receptionist to your customers understands and believes it. When a marketing plan gets so complicated that you just can’t wrap your arms around it nobody wins. Here are four things to keep in mind as…

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