Creating a long-lasting, successful brand requires more than just an eye-catching logo and clever tagline. It requires a deep understanding of who you are, what you stand for, and what your customers need. That’s why one of the most important steps in creating a lasting brand is to start where you are and believe in…
What is the meaning of Emotional Mapping? The simplest definition is usually the best and we will dig into the details as we walk you through the value and the method to create an emotional map for your business. An emotional map is a qualitative research tool that is used to identify the emotional benefits…
A REDKOR Branding and Messaging PlayBook is a book compilation of the customized and personalized branding and designing processes REDKOR Brands creates for its clients. Spearheaded by REDKOR Brands, it contains everything that your company stands for and aims for, the reasons behind its logos, colors, and typography, the company’s vision and mission statements, and…
REDKOR Brands joins Big Leap’s Top 29 Digital Marketing Partners. Categories of such partnerships include branding, marketing, location services, web developments, podcasting, PPC, printing, public relations, travel agencies, small budget SEOs, task management, video, reviews, and alike. Big Leap is a digital marketing company founded on trust and focused on relationships. They exist to help…
In REDKOR Brands, photographs help in conveying our message. It is not only a powerful addition but a necessity to the message that we deliver in our brands. Apart from visuals, photography is one of the most important ways we communicate the emotions of our brand. Photos are everywhere. More than being just images, they…
Photos are everywhere. More than being just images, they are representations, expressions, and statements. Its language is universal, almost if not totally, independent of words. Minor White, an American Photographer said it best, “Photography is a language more universal than words.” It is true for us here in REDKOR Brands. You may have come across…
Typography is a core building block of an effective brand program. Companies can be immediately recognizable in a great part due to the distinctive and consistent typographic style that is used. A unified brand image is not possible without typography that has a unique personality to it. Typography is a bridge for consumers to feel…
As seen in REDKOR Message and Brand PlayBook, typography gives a brand meaning. It is supposed to support what the brand stands for and what it aims to achieve. Typography is a bridge for consumers to feel emotions. The styles and font used must trigger the intended emotions of the consumers. Typography is a core…
Just as much as color in branding is important, typography in branding is just as valuable. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. It is also attributed to the style, arrangement, and appearance of the letters, numbers, and symbols. Basically, typography is everywhere…
HOW DOES COLOR HELP YOUR BRAND TO EMOTIONALLY CONNECT WITH YOUR AUDIENCE? According to Marion Milner, “Colour is, on the evidence of language alone, very bound up with the feelings.” You want your brand to become irreplaceable to your audience, creating lifelong relationships with them. To do this and stand out in the marketplace, you…
COLORS AND BRANDING Your brand colors are critically important. Colors raise emotions and express our unique personalities. In the succession of visual perception, our brain reads color after it recognizes a shape and before it reads the content. In fact, 60% of the decision to buy a product is based on color. David Katz says,…
A BRAND: ITS DEFINITION AND IMPORTANCE Steve Forbes, Forbes Magazine Editor-in-Chief, once said “Your brand is the single most important investment you can make in your business.” If you think having a brand is not that important, then keep on reading. By now, we know that a brand is much more than a logo. It…
Branding is a marketing activity that shapes one’s brand. It’s designed for a brand to stand out to its consumers so that their consumers will want to know more about a product or a service being offered. The goal is for the consumers to not just be one-time buyers but be lifetime buyers. For that…
REDKOR Brands congratulates its client Western Heating Air, a Heating, Ventilation, and Air Conditioning Company, after being named a runner-up in a national design contest. The HVAC Company received their award for its original branding and color scheme that skyrocketed the company’s visibility performance in the last year. Ryan and Angie Snow, who founded Western…
Your city brand is much more than a logo. It is everything that defines you. Your brand is the single most important investment you can make in your business, and your city is a business. Some of those who work with the city see it as a non-profit organization, but in reality, that’s not true.…
Products are made in a factory, but brands are created in the mind. WALTER LANDOR | Acclaimed Designer & Branding Pioneer Successful businesses know that before anything else we must understand what our audience thinks. We need to know which attributes of our products they love the most and which order. We need to know the…
“Your brand is the single most important investment you can make in your business.” STEVE FORBES | Editor-In-Chief, Forbes Magazine. Here are 6 things to know about what your brand is. A brand is the way we answer the phone; it is how we communicate. It can be seen in everything: our social media posts,…
“I think that emotional content is an image’s most important element, regardless of the photographic technique.” ANNE GEDDES | Photography One of the most important ways we communicate the emotions of our brand is through the visuals and photography we use. When our audience see other people achieving what they see as success, it’s…
REDKOR Brands has been helping companies create impactful brands for nearly 25 years. In helping with 500+ brands, we’ve learned a thing or two about what makes for a successful brand. We’ve pulled together a list of the 5 things every successful brand must have—and it’s ever evolving. #1: Consistency – A consistent look, message, and…
The fact that this past year has been full of pivots is old news at this point, but it doesn’t change the fact that many business owners, C-level execs, and marketing teams have had to simply make the most of what they have and adapt as needed, whether due to the pandemic, the economy, or…
One of the best parts of working in branding is the opportunity to meet a variety of people and hear their thoughts on effective marketing and branding. Today, we wanted to share with you the top lessons we’ve learned over building 500+ brands and see what your experiences have been, too. Here are our top…
At REDKOR Brands, we’ve been helping companies build lasting brands for 24+ years… and in that time we’ve seen certain fundamental branding mistakes made over and over again. We’ve done a round-up of these mistakes for you so you can make sure your brand isn’t guilty of them too. If you want the best ROI…
There are hundreds of brand design firms out there, so what makes us, at REKOR, any different? REKOR gets to the core essence of a project through qualitative research with your stakeholders and customers before, during, and after the project. Small details make a huge difference in that first look a customer takes at your…
One of the biggest problems in brand strategy is making it simple enough and emotional enough that everyone from your receptionist to your customers understands and believes it. When a marketing plan gets so complicated that you just can’t wrap your arms around it nobody wins. Here are four things to keep in mind as…
