Photos are everywhere. More than being just images, they are representations, expressions, and statements. Its language is universal, almost if not totally, independent of words. Minor White, an American Photographer said it best, “Photography is a language more universal than words.” It is true for us here in REDKOR Brands.
You may have come across the saying “A picture is worth a thousand words, and your brand’s identity is worth much more.” Photos are everywhere. More than being just images, they are representations, expressions, and statements. Its language is universal, almost if not totally, independent of words. Minor White, an American Photographer said it best, “Photography is a language more universal than words.” It is true for us here in REDKOR Brands.
In REDKOR, photographs convey our message. It is not only a powerful addition but a necessity to the message that we deliver in our brands. Apart from visuals, photography is one of the most important ways we communicate the emotions of our brand.
In this fast-paced world, it is crucial for the photos to convey that message in almost an instant. More than ever, photo styling in branding is an important element of a brand. These are all seen in REDKOR Message & Brand PlayBooks.
Anne Geddes, an Australian photographer said that, “…emotional content is an image’s most important element, regardless of the photographic technique.” In Branding, it is important to let your audience feel emotions and invite them to learn more about the brand. Photos do that in a matter of seconds. They add meaning and value to the message of your brand.
Your photos are more than just a message, it is an invitation to want to know more about the brand.
In REDKOR Brands, when our audience sees other people achieving what they see as success, it’s easier to picture that happening in their own lives as well. The images we choose allow us to create a visual of the emotions and benefits we’re focusing on. Our visual style is one of our greatest first impressions because it communicates the brand immediately.
Our consistent photo style, as seen in REDKOR Brand and Message PlayBooks, shares our brand through colors, style, overall tone, props, and elements. When choosing visuals or photographs, be sure to consider brand colors, style, and message. It’s important that we’re just as consistent with our photography as we are with our colors, fonts, messages, and strategy.
When someone suggests that we do something different, ask yourself if it will build brand identity or confuse it.
LET THE REDKOR PLAYBOOK HELP YOU
Creating a brand means having a reliable system to showcase your vision, mission, and purpose in a way that resonates and connects with customers. In a Brand PlayBook, you will find images, colors, photography, and elements that reinforce your message and inspire consumer confidence. REDKOR’s strategy organizes emotional responses and memories consumers have with your brand and quantifies the why behind the design choices.
Do you have a branding challenge that you need help with? We’ve been creating and recreating the Brand PlayBook for over 25 years. We have the expertise and tools to help.
Give us a call: 801.372.0213 | REDKORBRANDS.COM