Creating a long-lasting, successful brand requires more than just an eye-catching logo and clever tagline. It requires a deep understanding of who you are, what you stand for, and what your customers need. That’s why one of the most important steps in creating a lasting brand is to start where you are and believe in…
What is the meaning of Emotional Mapping? The simplest definition is usually the best and we will dig into the details as we walk you through the value and the method to create an emotional map for your business. An emotional map is a qualitative research tool that is used to identify the emotional benefits…
A REDKOR Branding and Messaging PlayBook is a book compilation of the customized and personalized branding and designing processes REDKOR Brands creates for its clients. Spearheaded by REDKOR Brands, it contains everything that your company stands for and aims for, the reasons behind its logos, colors, and typography, the company’s vision and mission statements, and…
REDKOR Brands joins Big Leap’s Top 29 Digital Marketing Partners. Categories of such partnerships include branding, marketing, location services, web developments, podcasting, PPC, printing, public relations, travel agencies, small budget SEOs, task management, video, reviews, and alike. Big Leap is a digital marketing company founded on trust and focused on relationships. They exist to help…
In REDKOR Brands, photographs help in conveying our message. It is not only a powerful addition but a necessity to the message that we deliver in our brands. Apart from visuals, photography is one of the most important ways we communicate the emotions of our brand. Photos are everywhere. More than being just images, they…
Photos are everywhere. More than being just images, they are representations, expressions, and statements. Its language is universal, almost if not totally, independent of words. Minor White, an American Photographer said it best, “Photography is a language more universal than words.” It is true for us here in REDKOR Brands. You may have come across…
Typography is a core building block of an effective brand program. Companies can be immediately recognizable in a great part due to the distinctive and consistent typographic style that is used. A unified brand image is not possible without typography that has a unique personality to it. Typography is a bridge for consumers to feel…
As seen in REDKOR Message and Brand PlayBook, typography gives a brand meaning. It is supposed to support what the brand stands for and what it aims to achieve. Typography is a bridge for consumers to feel emotions. The styles and font used must trigger the intended emotions of the consumers. Typography is a core…
Just as much as color in branding is important, typography in branding is just as valuable. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. It is also attributed to the style, arrangement, and appearance of the letters, numbers, and symbols. Basically, typography is everywhere…
HOW DOES COLOR HELP YOUR BRAND TO EMOTIONALLY CONNECT WITH YOUR AUDIENCE? According to Marion Milner, “Colour is, on the evidence of language alone, very bound up with the feelings.” You want your brand to become irreplaceable to your audience, creating lifelong relationships with them. To do this and stand out in the marketplace, you…