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Create cohesion and pride in your community with municipal branding by REDKOR. Our unique research process exposes the core values and strategic position found inside your city and digs into the data about your resident’s core identity. We then create a cohesive feeling for your community by creating emotionally driven art. The new brand will be added to signage, printed materials, and at special events. It will also consistently implemented across services, vehicles, printed materials, departments, and landmarks enjoyed in your area. Plus, your residence will see the great value offered in assets not often recognized as being city-owned, including power, garbage, fire, police, libraries, buildings, and entertainment venues. Branding is a fantastic way to accelerate awareness of your city’s purpose and message to its residence and those considering investing in your community.
“REDKOR did a fantastic job working with Springville City in updating our brand. Springville City was working under a disjointed and dysfunctional branding effort. I was personally unsure that any agency could bring harmony to a diverse set of branding and logo needs. REDKOR patiently worked our variety of departments, citizens and elected officials to develop a cohesive branding strategy. This was all accomplished with a competitive price, personal attention and a rapid delivery.”
– Springville City Troy Fitzgerald
Request a Consultation
Give us a call at 801-372-0213 or fill out the form to schedule a free consultation and brand evaluation for your city brand.
Three easy steps to get started
Step
1
Schedule your free Stake Holder Audit
During this FREE in-person meeting, we will help you clarify your mission and purpose, see the direction of your next product line, understand your target market, and define your best product attributes and top benefits. We will also uncover your customer’s emotional drive and reveal the most significant barriers in your future.
Step
2
Hire your new branding team
You are with us every step of the process as we uncover where you are as a company, clearly see your competitive edge, and begin qualitative research to understand how your customers see you. We then develop the keywords customers use to connect with the key benefits you offer, as the start of your story. We create design-concepts, followed by testing to see their impact. After finalizing the design, we build all the touchpoints and create a style guide for your team. We finish off your brand launch with training, so your team knows how to implement your new brand consistently!
Step
3
Enjoy the ride that comes with a brand launch!
Enjoy seeing the fruits of your new brand and strategy! We expect you to see increased sales, connect you to more customers, and grow your brand awareness. From the initial audit, we are with you every step of the way. We love having feedback and partnership with you throughout the entire process. The best part comes when you start seeing a return on your investment through customer interaction and feedback.
Request a Free Stakeholder Audit
The first step is to conduct a free stakeholder audit.