Create Cohesion and Pride in Your City
Branding is a fantastic way to accelerate awareness of your city’s purpose and message to its residents, businesses, and potential investors. But to be effective, your marketing strategy must be grounded in customer research, aligned across the board, and be consistent.
- We begin with research across multiple audiences, including residents, city officials, and businesses in the area, uncovering your community’s core identity and strategic positioning.
- Then we infuse that data into your messaging, design, and marketing, building alignment across signage, printed materials, special events, services, vehicles, city departments, landmarks, and more.
- Finally, we leave you with a Brand & Marketing Playbook to serve as your long-term guide.
Find out how REDKOR can strengthen your city’s brand today.
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See a REDKOR Municipal Branding Playbook in Action:
3 Reasons Municipalities Choose REDKOR
Branding that Highlights Core Values
Your city has core values and strategic assets that are unique, and your branding should reflect that. At REDKOR, we tap into this uniqueness and marry it with resident research to build a brand that works.
Emotional Engagement with Residents
A city’s brand is more than just their logo. Because we start with resident research and discovery, your city will be able to use its brand to reach audiences on an emotional level.
Cohesion Across Multiple Departments
Aligning the many departments and affiliated businesses in your city can be challenging. At REDKOR, we help you seamlessly build the consistency that is so crucial to an effective brand.
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
Ashley Friedlein
Digital Marketing Thought Leader
Make the Most of Your Marketing Budget with a Package Tailored to Your Needs
What if you had a “playbook” to guide marketing decisions across every department in your city?
- Every part of your brand and messaging would inspire clarity, confidence, and pride in your city.
- Wasted costs and duplicated efforts would disappear.
- You’d get more done with fewer people, freeing up city management to work on other initiatives.
- City recognition would grow, enticing more of the right kind of residents and investors.
That’s the idea behind the REDKOR Brand & Marketing Playbook. Find out how we’ve used these principles to transform brand campaigns for dozens of cities and counting.
”REDKOR was instrumental in helping us find the symbol that represented our city… they helped us understand how we should be looking at our brand both inside and outside our boundaries.
John CurtisMayor, Provo City