Brand Engineering isn’t what color you paint the house. There is so much more:
- Researching the correct location.
- Designing the right blueprint so you know what to do.
- Positioning the home in the right direction to take advantage of your surroundings.
- Having the proper quality materials to bring out the design.
- Having the best tools to put your home together.
- Knowing you have something you can live with for decades.
Brand Engineering does the same for your brand.
A brand is more than just a logo. It involves developing a marketing strategy to establish your product as a leader in your industry. If you feel your brand is weak, it may be because your messaging, marketing, and visual branding are inconsistent. To succeed, you need to have a cohesive look and strategy.
A past customer asked, “Why would we pay that much for a logo? “ I said to him, “You shouldn’t! So many think that a brand is a logo; it’s not! Your brand strategy is your messaging and marketing, knowing the best advertising directions, and having a consistent brand that springboards your customers to understand what you do. It starts with research to understand you and your client and the exact direction to know how to reach them.
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What attributes, benefits, and emotions drive you and your customers? (WHY?)
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What is the exact order of these emotions and benefits so you know what’s most important to say to your customer? (Priority).
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How does your customer see himself with your product? (Story)
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What visuals sell the emotions and own ability of your brand? (photos, video, graphics)
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What does your brand sound like? (Voice)
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What messages do you communicate? (Advertising/Promotion)
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How does your visual brand connect with your customers? (Springboard)
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What does your brand look like? (Start to tell your story)
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What colors, fonts, photos, and graphics sell your message? (Consistency).
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How do you bring all of your company’s products, restaurants, and franchises under one roof? (Brand Engineering)
Brand Engineering helps you keep your budgets under control because you can consistently communicate the correct message in a way that constantly communicates with your customers.
Imagine knowing what to say, how to say it, how your branding should look, and how to get your entire team on board, to finally have consistency across the board.
For almost 30 years, we have been engineering and developing successful brands and strategies across various industries such as corporate, construction, restaurants, products, cities, and spaces. If you’re looking for more than just a logo and need a complete plan, feel free to give us a call to book a free brand review today.
