Luxury branding is a strategy that influences high-end consumers. The first key in this type of branding is to understand your customer and how he or she thinks. Luxury brand customers see their world in a different value perception. It is critical to create the highest brand value for your product. This can be done through understanding authenticity, heritage, craftsmanship, originality, man-made, small and exclusive runs, and much more. Luxury marketing is about a specific soul of a product. Price is not the most important element, but uniqueness, exclusivity, the arts and a defining personality are.