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Luxury packaging is a strategy of design and form factor that influences high-end consumers. The first key in this type of design is to understand your customer and how he or she thinks. Luxury Brand customers see the world in a different value perception. It is critical to create the highest brand value for your product. This can be done through understanding authenticity, heritage, craftsmanship, originality and much more. Luxury packaging is about a specific soul of a product. Price is not the most important element, but uniqueness, exclusivity, the arts and a defining personality are.