CUSTOMER ANALYTICS & UNDERSTANDING

Customer analytics help you to understand your brand and how it should be perceived. It includes coming to understand your customer profile. Who is your target market, what do they look like, what do they think, what are their needs, how does your product satisfy their needs and emotions? Customer analytics should also help you to understand trends in the industry and customer needs. This can be accomplished through a variety of research tools that can measure and define who your customer is.