Retail Packaging refers to packaging that is sold in a retail environment. This type of design is a discipline unto itself where buying knowledge, consumer understanding, testing and great design must meet together. It’s the wrong place for a gut feeling. Retail packaging will need to have meaningand content information. Retail packaging needs to sell the product in 5 seconds. It must have a strong first read, second read and final read. We can get your product purchased the first time, but it’s up to you to keep them coming back.