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Your brand colors are critically important. Colors raise emotions and express our unique personalities. In the succession of visual perception, our brain reads color after it recognizes a shape and before it reads the content. In fact, 60% of the decision to buy a product is based on color. David Katz says, Color, rather than shape, is more closely related to emotions. We agree!

Have you ever wondered why at least once in your life, you answered yellow when someone asked you what color represents happiness? Or how the color white represents cleanliness, the color red represents being in love, the color green is for peace, and blue means power? It is because color is far more than a decorative trait or a simple aesthetic consideration. Color represents how we feel and how we perceive things.

Joseph Addison, an English essayist, poet, and dramatist once said “Among the several kinds of beauty, the eye takes the most delight in colors… Colors speak all languages.

Color psychology is the study of how colors affect perceptions and behaviors. It focuses on how color affects our decision-making in the items or services we purchase.



In Branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.

In Branding, color is the first element that will shape the consumer’s brand identity, perception, and experience, ultimately determining the consumer’s emotional associations to the brand. Color is an essential element of a brand’s story.

In the REDKOR Message & Brand PlayBook, colors influence how our consumers view the personality of your brand. The specific colors chosen for your brand build trust and balance, helping to make our audience feel more energetic as they contemplate purchasing our products. These are all seen in our REDKOR Brand PlayBooks.



Creating a brand means having a reliable system to showcase your vision, mission, and purpose in a way that resonates and connects with customers. In a REDKOR Brand PlayBook, you will find images, colors, photography, and elements that reinforce your message and inspire consumer confidence. REDKOR’s strategy organizes emotional responses and memories consumers have with your brand and quantifies the why behind the design choices.

Do you have a branding challenge that you need help with? We’ve been creating and recreating the REDKOR Brand PlayBook for over 25 years. We have the expertise and tools to help.


Give us a call: 801.372.0213 | REDKORBRANDS.COM