Typography is a core building block of an effective brand program. Companies can be immediately recognizable in a great part due to the distinctive and consistent typographic style that is used. A unified brand image is not possible without typography that has a unique personality to it. Typography is a bridge for consumers to feel…
As seen in REDKOR Message and Brand PlayBook, typography gives a brand meaning. It is supposed to support what the brand stands for and what it aims to achieve. Typography is a bridge for consumers to feel emotions. The styles and font used must trigger the intended emotions of the consumers. Typography is a core…
Just as much as color in branding is important, typography in branding is just as valuable. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. It is also attributed to the style, arrangement, and appearance of the letters, numbers, and symbols. Basically, typography is everywhere…