“I think that emotional content is an image’s most important element, regardless of the photographic technique.” ANNE GEDDES | Photography
- One of the most important ways we communicate the emotions of our brand is through the visuals and photography we use. When our audience see other people achieving what they see as success, it’s easier to picture that happening in their own lives as well. Or branded images of a product that bring out the taste or differences.
- The images we choose allow us to create a visual of the emotions and benefits we’re focusing on. Our visual style is one of our greatest first impressions because it communicates your companies or product value.
- Your consistent photo style shares your brand through colors, style, overall tone, props, and elements. When choosing visuals or photographs be sure to consider brand colors, style, and message.
- It’s important that we’re just as consistent with our photography as we are with our colors, fonts, messages, and strategy. When someone suggests that we do something different, ask yourself if it will build brand identity or confuse it.