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Advertising design has changed in the last decade but has also remained much the same in its purpose. Mediums have gone back and forth as to their value, but the messaging in your advertising has become more important. Almost everywhere your brand is seen as an advertising touch point. Good advertising design is so much more than graphic art. It is the psychology of your customer. It is understanding the emotions that drive them and the benefits they are looking for. Great advertising design goes far beyond balance and graphics. More money has been wasted on good looking ads that really don’t sell a thing. Many companies feel like it should just get them exposure. Researching your customer, testing your advertising and refining what will make them listen and buy into your brand is critical. One great advertising campaign can make the difference in success for your brand.