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Packaging design is one of the most important of all visual communications. At REDKOR it’s one of the research and design principles that we love to do the most. Packaging must communicate the exact message is 3-5 seconds. If that first look doesn’t answer the right questions then your customer won’t go to the next step and learn more and purchase. Packaging focuses on the right shape, colors, graphics and information that make a product stand out and answers those initial buyer questions. If your package doesn’t sell quickly then retailers will pull it off of their shelves.