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Web design has seen an amazing evolution over the past 10 years. Technology, design, templates, SEO, and PPC are evolving at an unbelievable pace. Your website is one of your brand’s most critical touch points. And yet we often try to spend the least amount of money possible on it. A website is the place where you need to understand your client at the highest level. What are they coming to the site for and how should that be reflected in your web architecture and structure? Do you answer their questions? Can they understand and see where to go? Do they find what they are looking for easily and efficiently? Researching customers and then testing your site can yield a site that actually does more than be an online brochure. The proper approach can create your most valuable marketing tool.