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Interactive design has different meanings to different people. At its foundation it is the communications of media through a collaborative process. Great interactive design has a consistent, simple and clearly defined goal that communicates what their brand is and stands for. It’s critical to understand how your customer sees you and how what you do fits into their life. With this you can give purpose to your interactive design through meaningful experiences. You can focus on the use of software, the retrieval and processing of information and keep up with the ever changing interaction of devices and software.